Design is who I am.
For over 15 years, I’ve led high-impact UX and design teams, building scalable, human-centered solutions that drive measurable business outcomes. My expertise spans UX strategy, accessibility-first digital transformation, and cross-functional leadership, helping organizations increase efficiency, enhance user engagement, and scale design practices.
Throughout my career, I’ve consistently delivered measurable results:
Scalability & Efficiency – Built and scaled UX teams from the ground up, increasing design team capacity by 4x while reducing design and development time by 27%.
Conversion & Engagement – Led high-profile redesigns that boosted conversion rates by 22%, reduced bounce rates by 23%, and increased SaaS platform user satisfaction by 37%.
Revenue Impact – Designed UX solutions that supported business units processing over $170B in cross-border transactions and $372M in annual revenue.
Accessibility & Compliance – Championed 508-compliant, WCAG-aligned design initiatives, embedding accessibility into enterprise UX workflows.
Industry Recognition – Recognized as a Top UX/UI Influencer and best-selling UX author of The UX Design Field Book, sharing insights with an audience of over 50,000 UX professionals.
I thrive at the intersection of design, technology, and strategy, helping companies turn UX into a competitive advantage. Whether I’m building scalable design systems, optimizing customer experiences, or mentoring the next generation of UX leaders, I bring a data-driven, results-oriented approach to every challenge.
Let’s connect—always open to discussing UX leadership, innovation, and the future of design.
